Recently, Noetic facilitated a brand positioning workshop with a client group of 20 leaders and “next generation” leaders. We divided the group into five tables of four to answer these key brand-building questions: WHO do you serve? WHAT do they want or need? HOW can you – above all of your competitors – satisfy that […]
Tag Archives: brand
Marketers typically fall into brand portfolio management “after the fact”: you’re tasked with overseeing several brands—developed internally or via acquisition—but they don’t form a coherent whole. Perhaps most of your products or services share your parent company’s name but those acquired over the years do not? Or, conversely, your parent company has taken a “house […]