On this episode of Noetic’s Marketing Leader Series, we’re thrilled to hear from Julie Zito, Assistant VP Marketing at American University. Julie discusses ingenuity and re-imagining efforts focused on your target audience and the importance of leaning into your community and collaboration.
1. Listen hard and be authentic – be responsive to what is happening in the country and the world in a way that’s authentic to your brand. What do the events mean to you, your customers, and your community?
2. Lean into your community – although we can’t be together in person, the virtual environment allows us to connect with colleagues and people we otherwise might not have. We’re all in this together and people are willing to lend a hand.
3. Use changes to your advantage to re-imagine what you can do – in this virtual environment, it’s even more important to really listen to your audience and what they need and want. Find ways you can provide that to them. For example, American University re-imagined their commencement to make sure graduates were as emotionally fulfilled as possible with a meaningful memory, being a virtual event, by thinking outside the box and creating a well-wished video with clips from alumnae that otherwise may not have been possible.
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