Jack and Jill Went Up the Hill

COMING FALL 2018

Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides senior marketers a fresh take on maximizing their potential. Author Nancie McDonnell Ruder conducted in-depth interviews with some of the world’s best marketers, whose wisdom is featured prominently. These 50+ “Jacks” and “Jills,” as she calls them, are prototypical rock star marketers thriving in today’s complicated landscape. In gathering and examining their collective knowledge and behaviors, Nancie identifies the patterns that fuel their success. Readers learn to access and leverage their strengths—and compensate for weaknesses—in order to grow into better, more effective leaders. Nancie’s solid research, anecdotes and engaging, thoughtful prose add up to concrete tools, tricks and strategies gleaned from the most outstanding members of the marketing tribe.

 

Nancie McDonnell Ruder has more than 25 years marketing experience. She began her career at the venerable Leo Burnett and went on to establish her own company Noetic Consultants, LLC., whose clients have included Samsung, PepsiCo, Nike, Wells Fargo and Discovery Communications. McDonnell Ruder also serves as an adjunct professor at Georgetown University.

 

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