Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides readers with a fresh take on maximizing their potential. Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world’s best marketers to study how they reached the pinnacles of their careers. These “Jacks” and “Jills” are prototypical marketing rock stars thriving in today’s complicated landscape. In gathering and examining their collective knowledge and behaviors, Nancie identifies the patterns that fuel their success. Offering the Noetic Art & Science AssessmentTM and toolkit of resources, along with anecdotes, insight and wisdom, Jack and Jill shows readers where they fall on the marketing art/science continuum—and teaches how to ascend from there.
NANCIE MCDONNELL RUDER has more than 25 years of marketing experience. She began her career at the Leo Burnett Company and in 2002, went on to establish her own company, Noetic Consultants. The word “noetic” is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges so that, together, they can take the actions necessary to get to the best possible outcomes. Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie also serves as an adjunct professor at Georgetown University, and is the creator of the Noetic Art & Science Assessment™.
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