In my 20+ year career, I have worked in the largest span of functions and company sizes one would probably ever achieve – if they had set their sights on doing so. This includes working in a company of one (my own company), building small start-ups, and holding leadership positions in several global agencies partnering with some of the world’s largest companies as my clients. Throughout this journey, I have held fast to my core beliefs in the power of creativity, innovation, and character. With this breadth of experience and same core passions – I recently chose Noetic as my new adventure.
I have been in Nancie McDonnell Ruder’s orbit for more than 20 years – the Founder of Noetic. I have watched her consistently act as the type of CEO + Founder I most admire – whip-smart, generous, effective, focused on creating and delivering work with excellence, and being a true leader who brings out the best in those around her. So when Nancie asked me to join Noetic I was intrigued – and then when I came to know her powerhouse all-female team and the outstanding companies and people who comprised Noetic’s client base – I was truly sold.
So far I’m most enjoying tackling the different types of problems our clients face, where we craft solutions in partnership with them and then deliver the work with excellence. With strategy at its core, Noetic provides research, branding, training, and coaching that enables brands and the people who build those brands to clarify who they are and deploy this authentically inside and outside their company walls.
There is no “one size fits all” with Noetic – each client gets our thoughtful attention so we fully understand their needs on their terms. We meet them where they are, operating in our genius zone to work hand-in-hand to understand what they truly need, then honestly and openly, tell them exactly how and why we are uniquely positioned to jump in and help. When we find that our expertise is not a direct hit for solving the client’s needs, we offer up other solutions and partners as suggestions. Operating with this level of integrity is really special, and I’m delighted to be a part of a company that lives its values every day.
Being so early in my tenure at Noetic, I have to say I’m looking forward to many things. One that first comes to mind is getting to meet my colleagues in person soon – I have only ever met Nancie, and the last time I saw her in person was years ago!
I’m also looking forward to seeing how the work I’m touching creates a tangible business impact for our clients. Marketing and Leadership are two essential elements of any company’s work, and when we help our clients get these areas right, a lot of positive results grow from there.
Finally, I’m looking forward to resuming sharing more of my own thoughts on my and Noetic’s digital platforms. I’ve been told over the years I’ve provided helpful insights, shared great content from others, and occasionally inspired even a laugh or two – so it’s time to get back at it!