Do you wonder why your brand isn’t resonating deeply with your customers? Do you see more and more competitors siphoning market share from your company that believe it’s brand-related? As an executive, you understand the critical role of a dynamically strategic brand but may find yourself at a crossroads in strengthening it, especially in times […]
Category Archives: Strategy
19
Jan
Jan
The one thing we can expect each year is change and 2023 was no exception. From the significant rise of artificial intelligence (AI) integration to the increased emphasis on omni-channel strategies, the marketing landscape continues to evolve. At Noetic, we always take time to reflect as a team and identify key marketing lessons that shape […]
08
Nov
Nov
Do you remember the childhood game of “musical chairs?” Whimsical and fun, the chair where you began and the chair where you sat after the music stopped were likely different. In a game, this uncertainty isn’t stressful; it’s exciting! In the grown-up world of corporate musical chairs, however, the stakes are higher, the music is […]
15
Sep
Sep
Your brand is more than a logo or a catchy tagline – it’s the heartbeat of your business. It should resonate within the core of your organization and extend its impact to customers, advocates and ambassadors alike. Brand health isn’t a one-dimensional concept; rather, it’s a symphony of interconnected components that together craft a compelling […]
25
Apr
Apr
During April, one way Noetic celebrated Community College Month was by attending the 2023 American Association of Community Colleges conference and co-presenting alongside the Lumina Foundation on Why Brand Building Matters to the Future of Community Colleges. While at the conference, we met community college leaders from across the country and gained further insight into […]
24
Aug
Aug
I remember one morning talking to my pilot husband about the aeronautical principle of lift. Lift is the upward force of wind on a wing that, just like the name connotes, lifts the aircraft off the ground and into the air. Interestingly, an airplane needs a headwind to climb. Some may view headwinds as an […]
Recently, Noetic facilitated a brand positioning workshop with a client group of 20 leaders and “next generation” leaders. We divided the group into five tables of four to answer these key brand-building questions: WHO do you serve? WHAT do they want or need? HOW can you – above all of your competitors – satisfy that […]
Good strategic planning is all about knowing where you want to go and charting out the steps to get there. As Yogi Berra famously said, “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” Whether you manage a large enterprise or a small one, you undoubtedly […]