At Noetic, we love highlighting strong women leaders who inspire us personally and professionally – as leaders, collaborators and humans. They are influential in their respective fields, and they leverage their leadership positions to uplift, encourage and support other women. March, especially, is a time to celebrate the power of women’s efforts to drive positive […]
In today’s rapidly evolving marketplace, shifting consumer expectations are reshaping the marketing landscape at an unprecedented pace. Consumers now demand personalized experiences and transparency, sustainability, and ethical practices from the brands they patronize. This transformation presents both a challenge and a golden opportunity for marketers. Below are four resources that unpack these expectations for marketers […]
Why Does a Strong Brand Matter? We all know a strong brand when we see it. We recognize it by its compelling logo and advertising, engaging social media, seamless in-store or digital purchase experience and consistent delivery of its products or services. Yet we also all know that this degree of seamless strength, clarity and […]
Do you wonder why your brand isn’t resonating deeply with your customers? Do you see more and more competitors siphoning market share from your company that believe it’s brand-related? As an executive, you understand the critical role of a dynamically strategic brand but may find yourself at a crossroads in strengthening it, especially in times […]
The one thing we can expect each year is change and 2023 was no exception. From the significant rise of artificial intelligence (AI) integration to the increased emphasis on omni-channel strategies, the marketing landscape continues to evolve. At Noetic, we always take time to reflect as a team and identify key marketing lessons that shape […]
Greetings! My name is Ally Frank and I am thrilled to be joining Noetic Consultants as the new Director of Business Development. My sales and business development career spans over 25 years, and as I step into my new role, I can’t help but feel honored and privileged to be joining this incredibly talented team. […]
In the wake of a post-COVID world, the landscape of traditional learning has undergone a transformative shift. The evolution is also noticeable among career professionals redefining their learning and growth approach. The days of conventional classrooms and lengthy lectures may be behind us, making way for innovative strategies that align with how career professionals absorb […]
Do you remember the childhood game of “musical chairs?” Whimsical and fun, the chair where you began and the chair where you sat after the music stopped were likely different. In a game, this uncertainty isn’t stressful; it’s exciting! In the grown-up world of corporate musical chairs, however, the stakes are higher, the music is […]
How can I be a better networker when I don’t like to network? As I write this, I plan to attend a conference later this week. There will be a few hundred people in attendance and, even though the event is still days away, my palms get sweaty as I think about entering a room […]
Your brand is more than a logo or a catchy tagline – it’s the heartbeat of your business. It should resonate within the core of your organization and extend its impact to customers, advocates and ambassadors alike. Brand health isn’t a one-dimensional concept; rather, it’s a symphony of interconnected components that together craft a compelling […]