About Noetic Consultants

Noetic Consultants is committed to spending time with your business. We roll up our sleeves to understand your challenges the way you do, becoming an effective extension of your team. We’re not going to drop a binder on your desk and disappear. And we’re not there to take the credit. Our mission is to earn your trust, empower your employees, and help you realize their full potential. We live up to this mission by being:

  • culturally aware of and adaptable to your organization
  • highly adept at creating clarity where it is lacking
  • a catalyst for your team to realize important results
OUR COMPANY

Founded in 2002, Noetic Consultants is based in the Washington, DC metropolitan area and specializes in marketing strategy, research, and training/facilitation. We work across a variety of industries and practice areas, assisting with our client’s marketing challenges.

Built upon an avid curiosity about varied businesses and their unique strategic challenges, we provide you with a fresh perspective and intelligent thinking without a rigid agenda that requires starting from scratch.  We take what you have, apply our I.D.E.A. approach, and create a clear path and a sustainable plan to move your business forward.

OUR VALUES

Dynamic positivity  We keep calm, roll up our sleeves, and get to work to effectively address your challenges and help you get to a good result.

Setting the bar high  We are thoughtful and precise, making sure each job is completed to the highest standards and customized to your unique needs.

Collaborating without egos – We do what needs to be done to make the engine run as smoothly as possible. No task is too small nor too great.

Three solutions for every problem – We are resourceful and challenge ourselves to think strategically and creatively to solve our client’s problems.

Curious spirit  We are curious souls, which gives us a large appetite for listening, learning and creativity.

Help first – We believe that doing a kindness for another is valuable in and of itself. It’s not always about “the project.” Sometimes our clients just need a confidential ear as they work through an issue. We offer that and feel good about our actions and our place in the business universe.

OUR TEAM

Photo of Nancie Ruder from Noetic

Nancie MCDONNELL Ruder

Founding Partner
MBA, University of Chicago
Experience:  Leo Burnett USA

I founded Noetic Consultants over a decade ago with the goal of becoming an effective extension of our clients’ teams. My over 20 years’ experience in marketing strategy, marketing training, branding and consumer research includes 10 years at the Leo Burnett Company where I worked with Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. I am actively involved in many industry, education and community endeavors, and have served in such roles as:

  • 2018 Enterprising Women Champion: an international award for female entrepreneurs whose fast growth companies also invest in significant community efforts
  • Speaker at the 2017 4A’s Strat Fest
  • Judge for the Alliance for Women in Media’s 2017 Gracie Awards
  • Adjunct professor at Georgetown University (my undergraduate alma mater) teaching Marketing Strategy
  • Board Member of and strategic advisor for the National Children’s Medical Center in Washington, DC, helping to promote programs and raise funds for its Specialty Care Units
  • Member of Chamber of Commerce
  • Member of DC Chapter of the Women’s Presidents Organization

LAUREN STRADLEY

Partner
MBA, Yale University
Experience: L’Oreal, Best Buy, Discovery Communications

For over 15 years, I’ve had the pleasure of doing brand management and marketing work for companies like Discovery Communications, Best Buy and Target. At Noetic, I’ve directed diverse client projects centered around brand strategy and research, and overseen strategic plan production and planning cycle construction for AT&T’s Business Council and Marriott Brands Portfolio Planning. A Eugene Kummel Scholar, I received my MBA from Yale University. I’m also on the membership board at the Audubon Naturalist Society.

Photo of Tiffany Castleman from Noetic

TIFFANY CASTLEMAN

Operations
BA, George Mason University
Experience: Discovery Communications,
AOL

My marketing experience began when I first joined AOL’s Corporate Communications team. From there, I spent ten years with Discovery Communications and had the opportunity to work on some of the highest rated non-fiction cable networks including Discovery Channel and TLC. My background in operations and solution oriented approach led me to Noetic, where I focus on financial management and operational excellence to support our mission to provide high-quality client work.

Photo of Andrea Grostern from Noetic

Andrea Grostern

Consultant
MBA, University of Chicago
Experience: Unilever,
Northwestern Medicine

For more than 20 years, I’ve helped businesses accelerate growth through consumer and customer-driven brand strategies. With deep experience in brand positioning, market research, and brand communications, I support organizations on their journeys to build and operationalize their brand strategies. My client-side experience includes brand management roles at Unilever on the Dove masterbrand as well as at Chicago-area health care provider Northwestern Medicine. As a consultant, I have led complex engagements for clients in health care (WellPoint (Anthem), Blue Cross Blue Shield), retail (CVS Pharmacy), professional services (Deloitte), and B2B (ExxonMobil, Grainger). My passion is consumer behavior – how people think and feel about brands – and what this means for business growth.

Photo of Marci Klugman from Noetic

MARCI KLUGMAN

Consultant
BA, Emory University
Experience: Discovery Communications, Grey Advertising, BBDO NY

My career spans both the agency and client side of the marketing industry. I began in New York City at Grey and BBDO working on iconic brands for Procter & Gamble, Frito-Lay and Campbell Soup Company before moving to Washington, DC more than fifteen years ago. I spent ten years in the marketing department at Discovery Channel, overseeing campaigns for some of the network’s highest-rated programs including Deadliest Catch, Planet Earth and Shark Week. At Noetic, I have had the privilege of working with clients across various industries on brand strategy, research initiatives and marketing training.

Photo of Kelly Nine from Noetic

KELLY NINE

Consultant
MBA, Georgetown University
Experience: Skillsoft, SBA, Veluxe

My career has spanned a variety industries and functions, beginning as a proposal writer for e-learning company, Skillsoft. I graduated from Georgetown’s MBA program, which provided me opportunities to work across various industries: interning as an investment associate with the US Small Business Administration, as a marketing associate for Veluxe, and as a strategy consultant for Rosewood Hotel’s Abu Dhabi location. At Noetic, I have been able to apply this adaptability to diverse client projects and apply customer-centric marketing tactics regarding brand strategy, training and research.

Photo of Annette Tully from Noetic

ANNETTE TULLY

Consultant
MA, American University
Experience:  Gensler, Discovery Communications,
CEB, Time Inc.

Well versed on both the strategy and creative sides of sales and marketing functions in organizations, my experience is broad and diverse. From media advertising to research, design to direct marketing, brand strategy to content creation, I apply a human-centered mindset to achieve our clients’ business goals. As a Consultant for Noetic, I’ve worked with clients across a wide array of industries, delivering Noetic’s brand strategy, qualitative research, marketing plan development, content creation, and training services.

OUR COLLABORATORS

When we need to stretch beyond our core services to better meet our clients’ needs, we will collaborate with companies whose values we share and whose point of view we trust. A few of them include:

Amy Hohulin develops and facilitates courses in presentation skills, business writing, performance management and business communication.

ChangeCast® is a boutique consulting firm that specializes in change transformations within marketing and creative organizations.  They help executives lead through the complexities of organizational change in today’s dynamic and quickly evolving environment.

Glass Box Research Company® is a strategic, quantitative research company adept at producing sharp insights that can give businesses a clear edge.

Education Design Lab uses design thinking to help design, test and implement new education models.