About Noetic Consultants

Founded in 2002, Noetic Consultants is a Washington, DC area-based marketing consultancy that strengthens brands and the people who build them. Specializing in marketing strategy, research and training, we work across industries to unlock what makes a company’s brand distinct. Then we take that a step further than most consultancies by delivering practical, actionable solutions that accelerate growth, enabling our marketing leader clients to make a significant impact inside and outside of their organizations.

Our mission is to be a trusted partner and strategic advisor that inspires, engages and empowers our clients. We live up to this mission by being:

  • culturally aware of and adaptable to your organization
  • highly adept at creating clarity where it is lacking
  • a catalyst for your team to realize important results

Dynamic Positivity – We operate in a constructive, solutions-oriented way.

Set the Bar High – We commit to providing high quality, insightful content and attention to all clients.

Collaboration Without Egos – We do what needs to get done as a team to make the engine run as smoothly as possible.

Three Solutions to Every Problem – We strive to create solutions, not admire problems; in any issue, we see opportunity and use creative thinking to devise viable solutions.

Curious Spirit – We have a large appetite for learning and creativity and use this to improve ourselves and our clients.

Help & Kindness First – We go out of our way to help people because it is good for the world and good for business.

Growth Minded – When you scatter seeds, not all will sprout, and you will not know which ones will. We don’t look at work as ‘projects’ that will just end. 



Founder & CEO
MBA, University of Chicago
Experience:  Leo Burnett USA

My 25-year career began at the Leo Burnett Company where I worked in account management and strategy for Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. I founded Noetic Consultants in 2002 with the goal of becoming an effective extension of our clients’ teams. The word “noetic” is related to one’s intellect and thinking. I chose this name for the company because it reflects my team’s commitment to helping clients strategically think through their challenges so that, together, we can take the actions necessary to get to the best possible outcomes. Our clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. I am also the author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, and the creator of the Noetic Art & Science Assessment ™.  I am actively involved in many industry, education and community endeavors:

  • Adjunct professor at Georgetown University (my undergraduate alma mater)
  • Advisory Board Member of Enterprising Women
  • Advisory Board Member of Accelerent, a business development consortium designed to serve the business community
  • Board Member for the National Children’s Medical Center in Washington, DC, helping to promote programs and raise funds for its Specialty Care Units (3-year tenure)
  • Member of the DC Chapter of the Women Presidents’ Organization®
  • Member of the Montgomery County Chamber of Commerce
  • 2019 Promax Conference Speaker
  • 2018 Enterprising Women Champion: an international award for female entrepreneurs whose fast-growth companies also invest in significant community efforts
  • 2017 Gracie Awards Judge for The Alliance for Women in Media
  • 2016 and 2017 4A’s Strat Fest Speaker

Tiffany Castleman Head Shot


Operations Manager
BA, George Mason University
Experience: Discovery Inc., AOL

My marketing experience began when I first joined AOL’s Corporate Communications team. From there, I spent ten years with Discovery Communications and had the opportunity to work on some of the highest rated non-fiction cable networks including Discovery Channel and TLC. My background in operations and solution oriented approach led me to Noetic, where I focus on financial management and operational excellence to support our mission to provide high-quality client work.


MBA, University of North Carolina – Chapel Hill
Experience: SSP America, HMSHost

With over 20+ years of marketing practice, I’m passionate about helping brands elevate customer experiences through creative solutions and programs. I appreciate working across cultures and creating opportunities using traditional and digital marketing to solve challenges. I earned my MBA from the University of North Carolina, Chapel Hill and a BS in Marketing from American University.  I’ve worked with major food and beverage brands in my career like Starbucks, Coca-Cola and Peet’s Coffee while working at SSP America and HMSHost in the travel concessions industry. I’ve also created digital and social media strategies for small businesses and corporations looking to foster authentic relationships with audiences, while helping to meet business objectives.


BA, Dartmouth College
Experience: Leo Burnett USA, NAVTEQ (now Nokia HERE), Starcom, Mediacom, PHD, Mindshare, SimplyBe.

One of my greatest joys is my 25-year career, and I’m both grateful for and proud of the wide breadth of cross-functional experience I have leaned into along the way. I’ve held senior roles in some of the world’s largest ad and media agencies partnering with CPG, Financial Services and Auto clients, worked client side in technology and most recently built small start-ups plus a company of my own. Throughout this journey, I’ve held fast to core beliefs in the power of creativity, innovation and character – making Noetic a perfect fit. I graduated from Dartmouth College and hold an Executive Development Certificate from the University of Chicago Booth School of Business and reside in my hometown of Chicago.

Cristina Mendoza Head shot


Junior Consultant
BA, The American University of Paris
Experience: Sweet Whispers LLC,
Peacock Plume

Receiving my undergraduate degree from The American University of Paris allowed me to practice effective listening and cross-cultural communication to truly understand the root of what was being discussed or the problem being solved. During my time in Paris, I was a writer and editor with the Student Media Organization. My experiences helped me strengthen my flexibility, creativity, and strategic thinking.  I also have experience working with a start-up, which sparked my interest in how companies build their brands and how they connect to customers. I’m excited to dive deeper into marketing strategy and branding at Noetic and apply my journalistic skills to help companies tell their unique stories.


Operations Coordinator
BSc Psychology, Middlesex University
Experience: Strategic Powers Consulting, Coldwell Banker

Originally from the UK, my multi-disciplinary experience includes cross-cultural communication, leadership development and training, marketing campaigns, event production, and organizational efficiency. I have a deep passion for empowering dynamic, innovative teams. At Noetic, I enjoy optimizing our internal systems and processes while maintaining an active lean into my strategic-thinking and creative background. Prior to Noetic, I ran a consulting business, providing leadership development and communication strategies for US and international clients. I’ve worked on several non-profit projects and been a catalyst for improved diplomacy across borders.


BS, Virginia Tech
Experience: Amazon, Discovery, Inc., The Brand Consultancy, Arnold Worldwide Advertising

In my 20-year marketing career I’ve been so fortunate to work for brands like Discovery Channel, The Travel Channel, Investigation Discovery, McDonalds, and Amazon Music.  I have a breadth of multi-media experience where I combine the art and science of marketing to develop breakthrough strategies and award-winning campaigns for brands, products, and audience development. My passion for brand marketing led me to Noetic where I’m excited to partner with clients across various industries to strengthen their brands, process, and marketing power.   


Junior Consultant
MPS, Georgetown University
Experience:  Schroder’s, Breadcoin, Lion Air

Originally from Indonesia and Thailand, I recently graduated from Georgetown University with a Master’s in Integrated Marketing Communications. While a graduate student in D.C., I collaborated with non-profits and startups to understand their business challenges and develop integrated marketing campaigns with innovative digital approaches. I am also a multi-disciplinary designer with over 5 years of digital and UX/UI design experience. While I have only just started at Noetic, I truly enjoy being at the intersection of strategy and creativity and I cannot wait to help our clients build and strengthen their brands!


MLA, Harvard University
Experience:  Vanity Plate Consulting, Bamboo Creative, TD Ameritrade

With a background of 15+ years in the marketing and strategy world, I’m excited to be a part of this powerhouse of a Team. With an ALM in Finance from Harvard and BA in Marketing Management from Bellevue, my passion lives at the intersection of marketing, strategy and finance. This is where great brands remain relevant and viable, and where they’re able to continue serving their clients at the highest level. I’m grateful to have already had a rewarding and engaging career doing in-house marketing, agency-side marketing, and most recently marketing and strategy consulting. In these roles, I’ve had the honor of working with brands large and small that span from financial services and brokerage firms like TD Ameritrade, to municipalities, to prestigious universities, and pretty much everything in between. In addition to this work, I’m an advisory board member of a legaltech firm, I’m an angel investor, and a Kickstarter Alum.  


Senior Consultant
MA, American University
Experience:  Gensler, Discovery Inc.,
CEB, Time Inc.

Well versed on both the strategy and creative sides of sales and marketing functions in organizations, my experience is broad and diverse. From media advertising to research, design to direct marketing, brand strategy to content creation, I apply a human-centered mindset to achieve our clients’ business goals. As a Consultant for Noetic, I’ve worked with clients across a wide array of industries, delivering Noetic’s brand strategy, qualitative research, marketing plan development, content creation, and training services.