About Noetic Consultants

Founded in 2002, Noetic Consultants is a Washington, DC area-based marketing consultancy that strengthens brands and the people who build them. Specializing in marketing strategy, research and training, we work across industries to unlock what makes a company’s brand distinct. Then we take that a step further than most consultancies by delivering practical, actionable solutions that accelerate growth, enabling our marketing leader clients to make a significant impact inside and outside of their organizations.

Our mission is be a trusted partner and strategic advisor that inspires, engages and empowers our clients. We live up to this mission by being:

  • culturally aware of and adaptable to your organization
  • highly adept at creating clarity where it is lacking
  • a catalyst for your team to realize important results
OUR VALUES

Dynamic positivity – We operate in a constructive, solutions-oriented way.

Set the bar high – We constantly strive to improve and reach further.

Collaboration without egos – We do what needs to get done as a team to make the engine run as smoothly as possible.

Find three solutions – We strive to create solutions, not admire problems; in any issue we see opportunity and use creative thinking to create viable solutions.

Curious spirit – We have a large appetite for learning and creativity and use this to improve ourselves and our clients.

Help and kindness first – We go out of our way to help people because it is good for the world, and good for business.

OUR TEAM

NANCIE MCDONNELL RUDER

Founder & CEO
MBA, University of Chicago
Experience:  Leo Burnett USA

My 25-year career began at the Leo Burnett Company where I worked in account management and strategy for Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. I founded Noetic Consultants in 2002 with the goal of becoming an effective extension of our clients’ teams. The word “noetic” is related to one’s intellect and thinking. I chose this name for the company because it reflects my team’s commitment to helping clients strategically think through their challenges so that, together, we can take the actions necessary to get to the best possible outcomes. Our clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. I am also the author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, and the creator of the Noetic Art & Science Assessment ™.  I am actively involved in many industry, education and community endeavors:

  • Adjunct professor at Georgetown University (my undergraduate alma mater)
  • Advisory Board Member of Enterprising Women
  • Advisory Board Member of Accelerent, a business development consortium designed to serve the business community
  • Board Member for the National Children’s Medical Center in Washington, DC, helping to promote programs and raise funds for its Specialty Care Units (3-year tenure)
  • Member of the DC Chapter of the Women Presidents’ Organization®
  • Member of the Montgomery County Chamber of Commerce
  • 2019 Promax Conference Speaker
  • 2018 Enterprising Women Champion: an international award for female entrepreneurs whose fast-growth companies also invest in significant community efforts
  • 2017 Gracie Awards Judge for The Alliance for Women in Media
  • 2016 and 2017 4A’s Strat Fest Speaker

LAUREN STRADLEY

Partner & Senior Consultant
MBA, Yale University
Experience: L’Oreal, Best Buy,
Discovery Inc.

For over 15 years, I’ve had the pleasure of doing brand management and marketing work for companies like Discovery Communications, Best Buy and Target. At Noetic, I’ve directed diverse client projects centered around brand strategy and research, and overseen strategic plan production and planning cycle construction for AT&T’s Business Council and Marriott Brands Portfolio Planning. A Eugene Kummel Scholar, I received my MBA from Yale University. I’m also on the membership board at the Audubon Naturalist Society.

Tiffany Castleman Head Shot

TIFFANY CASTLEMAN

Operations Manager
BA, George Mason University
Experience: Discovery Inc., AOL

My marketing experience began when I first joined AOL’s Corporate Communications team. From there, I spent ten years with Discovery Communications and had the opportunity to work on some of the highest rated non-fiction cable networks including Discovery Channel and TLC. My background in operations and solution oriented approach led me to Noetic, where I focus on financial management and operational excellence to support our mission to provide high-quality client work.

TINA KAMALANATHAN

TINA KAMALANATHAN

Consultant
M.S., Quinnipiac University
Experience: Hilton Worldwide, Choice Hotels International, Ogilvy, AKQA, Wunderman, R/GA

My interest in marketing was born out of discovering a career path that would blend equal parts business with creative thinking. Early experience on Madison Ave had a galvanizing effect on my trajectory towards omni-channel brand marketing while working on exciting brands such as Microsoft, Hasbro, General Mills, Delta Airlines, Embassy Suites Hotels and Comfort Inn brands. Having honed my skill set in the execution of bringing campaigns to market, my passion quickly evolved upstream to thinking more about the “why” instead of the “how”. A natural affinity for and curiosity about human behavior coupled with my background in advertising and communications became a direct line to analysis, insights and result driven work. I have had a very fortunate 15-year career that began in traditional media, was fortified in digital and now brings me to join a group of talented, strategic thinkers at Noetic.

Marci Klugman

MARCI KLUGMAN

Consultant
BA, Emory University
Experience: Discovery Inc.,
Grey Advertising, BBDO NY

My career spans both the agency and client side of the marketing industry. I began in New York City at Grey and BBDO working on iconic brands for Procter & Gamble, Frito-Lay and Campbell Soup Company before moving to Washington, DC more than fifteen years ago. I spent ten years in the marketing department at Discovery Channel, overseeing campaigns for some of the network’s highest-rated programs including Deadliest Catch, Planet Earth and Shark Week. At Noetic, I have had the privilege of working with clients across various industries on brand strategy, research initiatives and marketing training.

LAURA LONGOBARDI

Consultant
BBA, Hofstra University
Experience: Time Inc., iHeart Media,
Van Wagner Communications

I am a highly versatile marketer with extensive media experience. I launched my career at Van Wagner Communications, a boutique out-of-home company. The entrepreneurial spirit infused into every aspect of the business became the breeding ground for my solutions-focused and collaborative approach. My roles spanned across sales, marketing, business development and operations. At iHeart Media and Time Inc., I was responsible for transforming these established, iconic companies in a dynamic media landscape.  I specialize in executing cross-functional initiatives including corporate branding, client solutions, creative ideation, marketing operations, project management and event strategy. As a consultant for Noetic, my passion is building relationships and empowering our clients through custom solutions that drive results.
Cristina Mendoza Head shot

CRISTINA MENDOZA

Junior Consultant
BA, The American University of Paris
Experience: Sweet Whispers,
Peacock Plume

I recently graduated from the American University of Paris with a degree in Journalism. During my time in Paris, I was a writer and editor with the Student Media Organization. These roles helped me strengthen my flexibility and creativity. I also have experience working with a start-up, which sparked my interest in how companies build their brands and how they connect to customers. I’m excited to dive deeper into marketing strategy and branding at Noetic and apply my journalistic skills to help companies tell their stories.

VICTORIA POWERS

Executive Assistant
BSc Psychology, Middlesex University
Experience: Coldwell Banker

Originally from the UK, my multi-disciplinary professional background includes cross-cultural communication, leadership development and training, international relations, social media marketing, and various aspects of organizational efficiency. My experience is key to helping Noetic be the dynamic, high-performing team to whom our clients entrust their brand.

BIANCA RUPERT

Coordinator
BA, University of Maryland, College Park
Experience: Discovery Inc., TLC,
Scripps Networks, Travel Channel Media

For close to 20 years I have been a part of the best creative and strategic marketing teams in the Washington, DC area. I had the opportunity to work on creative, research and brand strategy projects while at Discovery and Scripps Television Networks. After expanding my digital skills through partnerships in the real estate and education industries, I am thrilled to be working with the Noetic team and the amazing clients that we support. I am a member of the Student Advisory Board at St. Bernadette School and the Secretary of the CYO Board for St. Bernadette Church.

ANNETTE TULLY

Senior Consultant
MA, American University
Experience:  Gensler, Discovery Inc.,
CEB, Time Inc.

Well versed on both the strategy and creative sides of sales and marketing functions in organizations, my experience is broad and diverse. From media advertising to research, design to direct marketing, brand strategy to content creation, I apply a human-centered mindset to achieve our clients’ business goals. As a Consultant for Noetic, I’ve worked with clients across a wide array of industries, delivering Noetic’s brand strategy, qualitative research, marketing plan development, content creation, and training services.

APRIL VARA-PAGÉS

Consultant
BA, University of Florida
Experience:  Discovery Inc., Sports Business Daily, SunFest of Palm Beach County

For nearly 25 years, I’ve built a multi-faceted career in marketing and communications within the non-profit, start-up and global media categories. Specializing in global brand management and operations, I was the central point of contact for more than 50+ offices worldwide, responsible for developing and maintaining consistent brand strategy, marketing creative and communications for brands like Discovery Channel, TLC, Animal Planet and ID Investigation Discovery, available to consumers in more than180 countries. I’m excited to expand my focus on how brands can more effectively deliver on their consumer needs through marketing strategy, best practices and process working with Noetic.