Consumers are Ready. Are Your Digital Platforms?

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The masks are finally shedding. Refreshed business and social norms are solidifying. Many organizations are re-emerging with a refined vision and product formulated and optimized over the past 14 months. With that enhanced plan solidified, now is the time to optimize your digital strategy towards fueling accessible growth in today’s landscape.  To ensure your digital platforms re-emerge refreshed and ready for what 2021+ brings, we delve into David Rogers’s top strategies to thrive in the digital age.

  1. Access:  How quick, easy and flexible are your digital interactions? Consider everything from load rates, mobility to response times.
  2. Engage:  Is your content sensory, interactive, and relevant to your customer needs? Explore the stickiest part of your brand identity and what makes it special and unique.
  3. Customize: Are there ways to rely more heavily on AI to personalize our interactions with intent? Distill audience segments to prioritize and messaging that resonates.
  4. Connect:  Where is their innate value of consumer or product connection? Analyze meaningful opportunities for creating, sharing, and participating digitally via videos, images, or votes.
  5. Collaborate:  Does our brand or product lend itself toward collaborating with consumers? Could this enhance our product or consumer value? Explore and apply Wikipedia, and Uber-like business models to ideate determine applicability.

Your brand’s path toward a digital refresh will be as unique as your renewed business strategy and goals.  Our Noetic team is here to guide your digital re-emergence and set you on the path for growth. Let’s get started together.

To see more content from Noetic Consultants be sure to connect with us on LinkedIn and follow us on Facebook and Instagram.

Women in Leadership: Julia Ziegler, Director of News and Programming at WTOP News

Julia Ziegler

Noetic’s Women in Leadership series highlights strong women leaders across industries who inspire us personally and professionally – as leaders, collaborators, and humans. They are recognized and influential in their respective fields and they leverage their positions of leadership to uplift, encourage, and support other women. 

This month we are proud to feature Julia Ziegler, Director of News and Programming at WTOP News.

If you could provide a nugget of wisdom…

Success does not come without a lot of hard work and commitment. I believe every successful person has had to sacrifice at one point to get where they are today. In journalism, that might mean working holidays/overnights, picking up shifts on your day off, or staying late during a breaking news event. Promotions and opportunities do not come to those who want them simply because they want them. They come to those who put in the work to grow themselves and enhance their craft.

What is your rule of thumb when it comes to leadership? 

People always come first. I will drop everything I’m doing if someone on my team needs to speak with me. A business can’t operate without great, engaged people, which is why your people should be at the center of everything you do. Take care of those people…help them grow…lead them to success. 

Who has had the biggest impact on you and your career? 

Professor John Sanchez, my news media ethics and broadcast journalism professor at Penn State. I would not be where I am today without him. His belief in me as a young journalist pushed me out of my comfort zone and his work ethic is something I continue to model today, along with the work ethic of my parents and grandparents who worked hard for everything they had.

What has been your greatest lesson in the workplace? 

Listen more. It’s something I’m still working on 18 years into my career but it’s incredibly important. You learn more when you listen more.

How do you strike an optimal work/life balance? 

I’m probably not the right person to ask this question to! I love my work therefore I spend a lot of time engaged in it. Journalism is a mission-driven profession, a part of my being, and something that brings me joy. I’m lucky that way. That said, if you work hard it is definitely important that you also take time to disconnect. I’m big on taking mental health days – random days off that are just for me and give me time to reset. And in my day-to-day life, it’s important to be present. The dedication and focus I show while I’m at work, I also bring to my family and friends when I’m with them. 

What’s your advice to young females beginning their careers? 

I would say this not just to young females, but young people in general. Take every opportunity someone throws your way. Say yes to learning and trying new things (even if you aren’t sure how they fit into your ultimate goals). Be proactive. Get to know your coworkers. The people around you have so much valuable information and lessons to share, and most are willing if you speak up and ask. 

What is the most important quality we can offer in our day-to-day roles? 


To see more content from Noetic Consultants be sure to connect with us on LinkedIn and follow us on Facebook and Instagram.