building great brands

A Summer for Building Great Brands

By APRIL VARA-PAGÉS

For nearly 25 years, I’ve built a multi-faceted career in marketing and communications within the non-profit, start-up and global media categories. Specializing in global brand management and operations, I was the central point of contact for more than 50+ offices worldwide, responsible for developing and maintaining consistent brand strategy, marketing creative and communications for brands like Discovery Channel, TLC, Animal Planet and ID Investigation Discovery, available to consumers in more than180 countries. I’m excited to expand my focus on how brands can more effectively deliver on their consumer needs through marketing strategy, best practices and process working with Noetic.

 

In just a couple of weeks, summer will shine upon us. My mind fills with visions of lively beaches, endless days swimming in the ocean, treasured moments with family and friends, and new dreams taking flight while sleeping in the sun. In the immortal words of Will Smith, summertime is “time to sit back and unwind.”

A Fresh start

Record scratch… but this summer, instead of building sand castles on the beach and diving headfirst into the water, I’m thrilled to be back building great brands. I am making an exciting professional plunge working for Noetic Consultants, a team I have partnered with and admired for the past several years. After spending a sizable amount of my career focusing on global media brands like Discovery, TLC and Animal Planet, I’ll get to dig into brand and marketing strategy for Fortune 500 clients, small companies and non-profits within a significant variety of verticals, brands marketers salivate over like an ice cream cone on the boardwalk. This truly is my summer daydream come true.

Noetic strengthens brands and the people who build them – everyone from NPR, Marriott and Wells Fargo to Mayo Clinic, Nike and SC Johnson. My experience working with them as a client – seeing firsthand their collaborative and positive spirit, their ability to take complex issues and simplify to core truths, and their help-first and solutions-focused mindset – was one where Noetic were the steady horizon in the choppy waters of gaining consensus on brand attributes amongst marketing strategists and creative leads from around the world. This was no easy task, but they led us to this best practice as easily as a sailboat glides across smooth waters.

a new chapter

So, while my summer won’t be a time of sitting back and unwinding, it will be equally as invigorating as a summer recharge. I am so happy to share my news – if you are a marketer working on a brand challenge, contact me… I’d love to explore how to help you solve, or as an excuse to reconnect. I can now be reached at April@NoeticConsultants.com.

And if you’re looking for that perfect poolside read this summer, I highly recommend Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science written by Nancie McDonnell Ruder. For marketing executives, it’s a validating and enlightening read, no matter your level of tenure. With its two parts conversational and relatable, and quite a few parts humor, it pairs perfectly with a chilled mojito at your side.