As we come out of the Upfront/Newfront season, now is the time to take stock of what is changing in the media world – especially since almost everything is changing. To get a 360° view, we spoke with senior executives who sit on all sides of the process: buyers, advertisers, networks, content providers and agencies. […]
Monthly Archives: June 2015
When you embark on a qualitative research project, the outcome needs to be worth the investment. While we all agree with this in theory, truly actionable research can be hard to achieve. Here are some key pitfalls to avoid that will help you achieve the ROI that you expect from your qualitative research efforts. 1) […]